Corporate Social Responsibility

• APPEND SOLIDARITY CONTRIBUTION
• APPEND, OFFICIAL SUPPLIER EXPO ZARAGOZA 2008
• EUROPEAN UNION PARTICIPATION AT EXPO ZARAGOZA 2008

European Union participation at EXPO ZARAGOZA 2008

Append created the "EVALUATION OF EUROPEAN UNION PARTICIPATION AT EXPO ZARAGOZA 2008" project, the main aim of which was to identify to what extent the European Union participated at the International Exhibition in Saragossa, this would provide a better insight into the activities conducted by this European institution and improve its image among the visitors at the exhibition.

To this end, we analysed the institutional participation from different points of view to be able to assess the relevance of EU presence, its effectiveness, its visibility and performance at the end of Expo’s three months period (June 14 to September 14 2008).

Methodology

To obtain relevant information that would contribute to the goal of this project, various research tools and techniques were employed enabling approximately 80% of the Expo’s 93 day period to be covered, seeking maximum representativeness and randomness.

The techniques used were the following:

• Surveys of those visiting the EU Pavilion.
• Random visitor counts at the EU pavilion
• Observations of visitor behaviour at the EU Pavilion
• Surveys of those attending EU organised events
• Observation of behaviour for those attending EU organised events
• In-depth interviews with other relevant actors (event speakers, qualified assistants, Expo management, those responsible for other pavilions, social agents...).
• Online surveys with other relevant actors
• Media impact (press, TV and radio)